Why a New-Year Review & Reset is So Important

Dec 20, 2022

I make a point of taking a step back from my business over the festive period to allow myself time to re-calibrate. I lean into my systems and workflows to carry the load and ensure that clients are managed effectively, though I really do try to take a break.

Because, if I can step back into the business with fresh eyes in the new year, I know that both my business and I will be the better for it.

One of the first things I like to do on my return is to whip out the business plan and run through a high level health-check of key areas of my business, including:

➡ objectives and strategic direction

➡ my team

➡ my systems and processes

➡ my 'why'

➡ my vision, mission and values

➡ my marketing activity and channels, including digital profile

➡ my ideal client profile

➡ my niche

➡ SWOT

➡ my pricing strategy and service offering

➡ and of course the critical numbers and financials

I try to avoid getting too distracted by the nitty gritty, and start with the basics. A good old 'traffic light' system works wonders for a first pass.

🔴 What's not working and needs to be left behind?

🟠 What needs to be reviewed and potentially reset?

🟢 What's working and is ready to be super-charged?

From there I pull together an action plan, ensuring that anything that hasn't worked is left in the past, anything questionable is audited and reset, and any winners are surfaced and given the opportunity to thrive.

This simple process is a great way to re-calibrate at the start of the year and make sure that you and your business continue to grow and evolve.

What Review & Reset routines do you have in place in your bookkeeping business?

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Karen Whitely

Founder, Right Click Business Consulting

"I am so grateful for everything you do for the Academy members Martine.

I've been implementing the fixed prices and proposals strategy over the past few months and what a difference that's made to my business (and my mental health!). The fixed pricing and proposals learnings got me out of a few less than desirable situations and helped me put really strong processes in place to ensure I only take on clients that were the right fit for my business.

I can only say how amazing it's been cutting a lot of the dead wood. I've taken on some lovely new clients who have engaged my services since implementing the proposals etc - many have chosen a higher level than I would have expected. My existing clients have also surprised the heck of me! Some of those have also chosen a higher level than I expected.

I'm no longer chasing money, I know what my revenue is going to be each month and the sense of control over my business is indescribable. The pressure is off beyond what I could have ever expected. I know for a lot of people it's uncomfortable going through this process, but if I could only bottle the level of confidence this has given me and show them what it feels like to have the weight taken off, I'd do so in a heartbeat.

Thank you so much for everything you do for your members Martine. The value you bring is absolutely priceless!"

Chrissie Smith

Founder, Chrissie Smith Bookkeeping

"Thank you again Martine. Everyone in our industry needs to jump on the band wagon of this pricing method!

Lots of knowledge bombs, especially on how to have those value add discussions with existing clients. It was like a beacon going off in my head.

I've finally realised that my clients are happy to pay for my knowledge, not just my time.

I think I just needed that support and I have definitely found it in you & Bookwiz Academy!

Thanks for helping me take these steps. So much clarity, it feels really good."

Brooke Arnott

CEO, The Small Business Lounge

"I have been working with Martine for a number of years now to assist with the growth of The Small Business Lounge.

Having her as my mentor and sounding board has definitely assisted me with achieving my goals at each stage of our business growth.

I would highly recommend Martine and her Academy to any bookkeeper or accounting firm."

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Hi! I'm Martine Hoosen

Welcome to Bookwiz Academy, where I share over 23 years of a multi-award winning bookkeeping, business ownership & mentoring experience with you!

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