Have You Made Your Business All About YOU?

Oct 13, 2022

Creating efficient and automated systems and processes is one of the single most important things I did to ensure the long term success and scalability of my business.

Though, there was a cold hard truth that I needed to face in order to do it...

I HAD TO STOP MAKING MY BUSINESS ALL ABOUT ME!

I learnt this hard lesson after a few years of running myself ragged in my Bookwiz Bookkeeping consultancy (well before Bookwiz Academy came along).

I realised that I had created a business was all ABOUT ME, rather than BECAUSE OF ME. And I had failed to realise, or respect the line between creating a business that REFLECTED ME, my values, my brand, & my work, and one that RELIED ON ME.

By building a business model that was all about me, and that relied 💯 on me, I backed myself into a corner.

People were referring ME (not my business)
Clients were expecting and demanding ME (not my team)
Staff were relying on ME (for every little decision).
And, if 'ME' didn't show up, it all ground to a halt.

And this was not because my business wasn't ready, or my team weren't capable. It was purely because I had created a business model that relied on ME being right at the centre of it - ALL THE TIME!

I was trapped (and so was my business)!

I couldn’t grow.
I couldn’t scale.
I couldn’t delegate.
I couldn't take a break or spend time away from my business.
I couldn’t spend time on the business rather than in it.

I was like a mouse stuck on a wheel, my business was at a stalemate, and my mental health and family were feeling the blowout. I knew I had to do something it I ever hoped to achieve my business (and personal) objectives.

So, I leant back into my systems, processes and workflows, empowered my team, and changed my mindset. I created a business that was 100% me, without relying on me!

And the true test - if me or one of my team members steps away from the business for any reason, the strength of my systems and processes mean my clients continue to receive seamless, continuous, quality service without missing a beat, my team don't get stressed because they know what to do, and my business keeps humming along.

I'm just about to deep dive into How to Systemise Your Business in the Academy, and would love to share my tips, tools and templates with you, so you to can create a business that is NOT ALL ABOUT YOU!

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Karen Whitely

Founder, Right Click Business Consulting

"I am so grateful for everything you do for the Academy members Martine.

I've been implementing the fixed prices and proposals strategy over the past few months and what a difference that's made to my business (and my mental health!). The fixed pricing and proposals learnings got me out of a few less than desirable situations and helped me put really strong processes in place to ensure I only take on clients that were the right fit for my business.

I can only say how amazing it's been cutting a lot of the dead wood. I've taken on some lovely new clients who have engaged my services since implementing the proposals etc - many have chosen a higher level than I would have expected. My existing clients have also surprised the heck of me! Some of those have also chosen a higher level than I expected.

I'm no longer chasing money, I know what my revenue is going to be each month and the sense of control over my business is indescribable. The pressure is off beyond what I could have ever expected. I know for a lot of people it's uncomfortable going through this process, but if I could only bottle the level of confidence this has given me and show them what it feels like to have the weight taken off, I'd do so in a heartbeat.

Thank you so much for everything you do for your members Martine. The value you bring is absolutely priceless!"

Chrissie Smith

Founder, Chrissie Smith Bookkeeping

"Thank you again Martine. Everyone in our industry needs to jump on the band wagon of this pricing method!

Lots of knowledge bombs, especially on how to have those value add discussions with existing clients. It was like a beacon going off in my head.

I've finally realised that my clients are happy to pay for my knowledge, not just my time.

I think I just needed that support and I have definitely found it in you & Bookwiz Academy!

Thanks for helping me take these steps. So much clarity, it feels really good."

Brooke Arnott

CEO, The Small Business Lounge

"I have been working with Martine for a number of years now to assist with the growth of The Small Business Lounge.

Having her as my mentor and sounding board has definitely assisted me with achieving my goals at each stage of our business growth.

I would highly recommend Martine and her Academy to any bookkeeper or accounting firm."

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Hi! I'm Martine Hoosen

Welcome to Bookwiz Academy, where I share over 23 years of a multi-award winning bookkeeping, business ownership & mentoring experience with you!

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